For any employer, the hiring process could be sheer bliss or utter pain, depending on the availability of candidates to choose from. Most employers would happily choose a sea of highly-qualified candidates rather than a tight labor market, and that’s completely understandable.
If you have a massive pool of qualified candidates available, it’s comparatively easier to look for the right person. But in a tight labor market, you’d have to sport your brain more than you would in the first scenario. You have to push yourself to identify the hidden unicorns and bring them on board.
When there are more jobs but fewer people looking for them:
Stephanie Naznitsky, executive director of OfficeTeam, a division of Robert Half, says that job candidates have so many options in a tight labor market. She added, “It’s important that a company sell themselves well and paint the picture of what the future will look like for them if the company chooses to bring them on board.”
But, according to Bloomberg, labor growth is slowing down. In 2020, the labor force has contracted by more than 600,000 workers. In simpler words, there are a lesser number of jobs as well as a lesser number of people looking for them.
Hiring the best employees:
But really, it all comes down to the same question again, “How to hire good employees?”. No matter if you’re in a tight labor market or not, you always have to pay attention to hiring the best employees. Here are some tips for you:
- Don’t just write your job description, craft it: A tight labor market gives a large number of options to candidates to choose from. Differentiate yourself from the pack. Matthew Burr, a human resources consultant, says, “The more upfront and honest we can be in the description and in conversations, the better chance we’ll have of landing the ideal candidate.”
- Embrace your brand: Make your HR and marketing departments work together. Make the candidates understand what your brand means. Embrace and reflect your brand in the specific job position you’re offering.
- Technology is the key: The world is fast, and you’ve to be as well. Utilize technology to its max to make your quest for the best employees easier. For example, you can use Turn-To to make your whole hiring process a breeze.
- Use a catchy recruitment video: An image is worth a thousand words, but what about a video? Ten thousand? Hundred thousand? You never know. Videos have the tendency to go viral in this modern digital age. Be sure to make your recruitment video a bit sizzling.
Make your existing employees YOURS:
Your existing employees are a great source of information for the potential recruits to understand what it’s like to work for you. Your employees are like your free brand ambassadors, they advertise your company wherever they go — provided they’re satisfied with the experience of working with you.
“Employees are a very trusted source of information about a company and whether it’s a good place to work, it’s important that they’re saying positive things.”, says Linda Pophal, owner and marketing communications consultant with Strategic Communications.
You can’t just go out there and pretend you have a good place to work — you have to prove it. Develop friendly relations with your employees, make them yours.